February… the month celebrating friendships, love, cozy sweaters, and an excuse to eat chocolate without judgment. But let’s talk about another great love story: The perfect match between a buyer and their dream home.

As someone who’s spent countless hours caffeinated and committed to new home sales, I’ve realized that selling a home is a lot like matchmaking. A few buyers may fall in love at first sight, while others take their time, weighing every feature like they’re debating a prenup agreement. And just like relationships, finding the right home is all about timing, chemistry, and a little bit of magic. GUESS WHO MAKES THE MAGIC HAPPEN? You!

The Home Matchmaking Guide:

If home buying were a dating app, here’s how buyers match up to the Sales Process.

❤️ The Hopeless Romantic – Falls in love with the model home, is picturing family and friends dinners and moves around furniture in their minds. These people are actually a little extinct now.
💔 The One That Got Away – Hesitates too long, (even with your follow-up) only to find out their dream home is now under contract or a price increase has occurred. (We’ve all been there…)
💍 The Commitment-Ready Buyer – Knows what they want, listens to you, and surprise, trusts your expert advice. (build a relationship with them)
🤷‍♀️ The Serial Dater – Tours 47 homes, asks for every upgrade imaginable, then disappears into the abyss of indecision.

Love & Loyalty in New Home Sales:

In new home sales, just like in relationships, trust is everything. Buyers want to feel like they’re making the right decision, and builders want to know their work is appreciated. That’s why follow-up matters, honesty wins, and a little charm never hurts.

So this month, whether you’re helping a buyer fall in love with their dream home, remember; every great home has a love story waiting to be written for the right buyer at the right time.

Categorised in: Kerry Mulcrone