The sale is for the moment, friends are for life. All things being equal people want to do business with people they like and see as a friend they trust.

Your competitor cannot take away a customer who trusts you and appreciates you as a friend.

Tips to create a friend in business; 

• Find common ground.
• Laugh with them.
• Talk to them, about them.
• Establish credibility.
• Be Genuine

~The old Girl Scout Rule! Make new friends but keep the old! What have you done lately with a past customer-friend?

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