Today’s market is different but not foreign. These Universal Sales Truths hold true in any market I’ve encountered! Give them some thought and add your own personal truths.  You will be stronger for it and be prepared for the little ride we are currently on in the Home Building Industry.

• Customers pay attention to a salesperson they believe has something of value to say
• People buy for their reasons not yours
• People do not want to be sold but they do want to buy
• When a Salesperson gets locked into a war of the wills, they most often lose
• Buying is an emotional response to what you are saying, showing, and selling
• You can convince others of only what you believe to be true first
• The Builder determines the cost, but the buyer determines the value
• Show people what they need most in a way they want it, and they will try to buy it.
• The more you believe in yourself, the easier it is to get others to believe what you say
• Helping someone see they are actually getting more than they dreamed of, is the best sale!

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